How to Get More Views on YouTube

Want to learn how you get more views on YouTube? The good news is that there is a proven process to get more views and in this article I am going to share some things you can put in place to make this happen.

More views lead to more subscribers and better ranking in YouTube suggested videos. If you are also earning an income from your YouTube Channel, then more views means more ad traffic and people to add to your email list.

So what should you do first.

1. Optimize your videos for search traffic

YouTube is the World’s second largest search engine and your audience is constantly searching for content like yours.

Before you press record, take time to plan what you are going to make your video about and choose searchable topics.

Fortunately there are some great tools to help you with this, such as VidIQ and TubeBuddy. You can also learn a lot by just typing a few words into the YouTube search bar and see what suggestions come up.  Try it now.  Use phrases that start with “how to” or just type in a word that relates to something in your niche and see what suggestions come up.

Going back to VidIQ and Tubebuddy, they will show you how many people are searching for a particular phrase and how much competition there is from other videos. Ideally you want high search volume but low competition.  You can start with either tool for free.

Check out my YouTube Resource page where you will find some excellent resources on YouTube SEO.

2. Create search-friendly titles.

Once you have found your video topics, you can use the same techniques to write titles and descriptions for your videos.

Start by typing potential keywords into the search bar to see what comes up in the autocomplete.

You might get ideas for related search terms you might not have thought of. Note them down as this could be the title for your next video.

You can also click on the auto-completed search terms to see what kinds of videos (and how many) already exist for those keywords to get a sense of the competition.

While you need to use keywords to help your videos appear in search results, you also need to appeal to the real humans who you want to watch your videos.

According to YouTube, “Titles that perform best are often those that tell a story.”

If you focus too heavily on appealing to the search bots, you’ll lose opportunities to offer compelling reasons why people should actually watch your video.

Keep titles to around 60 characters to ensure they are fully displayed in search results.

3. Optimize your Description and Tags

The YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.

When they are done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube’s “suggested search” function.

You can also include up to 15 hashtags in your video description. This will also help with YouTube SEO.

Once your video is established, VidIQ will suggest hashtags that will have the most value by giving them a ranking number (see below) so you can test different ones.

Video tag tool

4. Use playlists to keep people watching

Once you have someone viewing your video, why not encourage them to view other related videos that you have made.  The easiest way to do this is through playlists.

A playlist is where you group together related videos so that people can watch them like a mini series. YouTube loves watch time, so if you can get people to watch more of your videos, your videos will get suggested more often.

YouTube’s own numbers show that “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”

How to Create a YouTube Playlist

  1. Navigate to the first video you want to include in the playlist.
    Click “Add to.”
  2. Select an existing playlist, or choose “Create a new playlist” (and then name that playlist).
  3. Choose your playlist’s privacy setting. Since you’re aiming for YouTube views, you’ll likely want to keep it Public.
    Click “Create.”

You can also use cards, end screens, and watermarks within your videos to promote other videos or your channel

Cards function like pop-ups that appear during the video itself, while an end screen appears at the end of the video as like a “watch next episode” feature.

Watermarks appear at the same time in all videos, in the bottom right corner.

How to Add Cards to Your Videos

Check out this YouTube help video for an overview of how to add cards to your YouTube videos.

Use a video or playlist card to point viewers to your other videos and playlists (rather than a poll card, as in the example video). But keep in mind that the poll card feature could be a great way to ask viewers what they want to see from you, as described in tip number 7 below.

How to Add an End Screen

  1.  From your YouTube account, click the “Creator Studio” link under your account icon.
  2. Click “Video Manager > Videos”.
  3. Click “Edit” on the video you want to add the end screen to, then click End screen.
  4. Choose whether to copy an existing end screen, create one using a YouTube template, or create one from scratch using the “Add element” option.
  5. When you’re happy with your selections, click Save.

5. Use Compelling Thumbnail Images

If you want people to watch your videos when they appear in a search or a suggested video list, you must have a compelling thumbnail.

People don’t read online—they scan. And when they’re scanning through a list of videos to watch, they’re more likely to open a video with a compelling thumbnail image.

Think hard about the headline in the thumbnail. Chose a photo that gets peoples attention. You should also try to use colors that stand out. YouTube is a Red, Black and White platform so try a green, orange or purple color scheme.

YouTube even recommends thinking about your thumbnail before you even start filming your video. This will ensure you capture the footage you need for a powerful thumbnail once it’s time to start editing.

Your custom thumbnail should be 1280 x 720 pixels and less than 2 MB in size and saved in JPG, .GIF, .BMP, or .PNG format.

How to Add a Custom Thumbnail to Your Video

This YouTube help video explains how to create a custom thumbnail and add it to your video.

6. Encourage existing viewers to subscribe

People who are already watching and enjoying your videos are a great source of potential views for future content. Once they subscribe, you can notify them when new content is released. This provides a high number of views within the first 24 hours of the video’s release, which will help it rank higher in both search and suggested videos.

The simplest way to get viewers to subscribe is to simply ask them to subscribe.  You can do this within the video. Neil Patel does this particularly well in his videos but adding a quick subscribe CTA after his intro:

Subscriber CTA YouTube

You can also add a call to action at the end of your video asking users to subscribe to your channel.

Finally, include a “subscribe to channel” link in your video description.

5. Keep Focused on a Specific Niche

This is particularly important if you are looking to grow your subscriber base, but will also help boost your views.

If every video you produce is on a completely different topic, you are unlikely to develop much brand loyalty.

What you want to be doing is appealing to your target audience again and again so they keep coming back for more.

This allows you to build playlists and allows you to promote to your subscribers knowing that they are likely be interested watching in any new videos you product.

It’s more valuable to get repeat views from loyal fans who are likely to turn into customers than a bunch of one-offs from people who never return.

7. Ask Your Audience What They Want To See

Delivering the content your audience wants to see is a surefire way to build viewer loyalty and keep people coming back to see more videos.

You can get ideas for new content by saving interesting comments or requests. You should encourage people to add comments with questions that you could answer with future videos.

When Sunny Lenarduzzi started her YouTube channel, so made a video showing people how to go live, because people kept asking her to show them how.  Views of that video when through the roof.

How To Start A YouTube Channel

There’s never been a better time to start a YouTube channel: YouTube videos are soaring in popularity, the tech is easier than ever, and there’s still a lot of opportunity for new YouTubes to start and build an income.

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    More people are watching  to video online than ever before and YouTube is the leading platform.  It’s also an evergreen platform where your content can stay for several years, attracting new viewers.

    As the audience for Youtube videos continues to grow, there has never been a better time to start a YouTube channel for pleasure or for income. If you follow this guide, you will have the knowledge to launch your own YouTube channel and  take advantage of this exciting new medium.

    Video is a great way to build a genuine personal connection with your audience. YouTube in particular allows you to engage your audience with unique long-form content. The visual element adds an extra dimension which is especially powerful for demonstration, training and review content.

    Step 1: Develop your YouTube theme

    How to pick a title, format, and theme for your YouTube channel

    There are YouTube channels for every niche and they are as varied as the people that create them. Topics range from pop-culture to cooking, travel to marketing and everything in between. YouTube can be an outlet for your creativity or a medium for making an income.

    Before we start tackling questions about your YouTube channel name and format we will want to answer a couple more fundamental questions:

    Why am I starting a YouTube channel?” and “What am I going to make videos about?

    Once you’ve answered the why and what for your YouTube channel, the details with follow quickly after.

    Why are you starting a YouTube channel?

    The first question to tackle is “Why are you starting a YouTube channel?

    To help you get started, here are some common reasons:

    • To generate leads for a business
    • To be recognized as a leader in an industry
    • To share an important message or viewpoint
    • To become famous

    I would caution against the last one, but many people start a YouTube channel with this goal in mind. It’s good to write your answer down so you can refer back to it as you develop your YouTube channel theme.

    What is your YouTube channel about?

    The second question is deciding what your YouTube channel is about.

    If you are trying to build an income from your YouTube channel, you may want to read my article – How Do You Make Money On YouTube? which will go into more detail on the hot niches for this.

    You should choose topic has to be something you’re passionate about — something you’re excited to research and discuss on a regular basis.

    Once you have an idea of what to talk about, it’s a good idea to do some market research. Search YouTube and see if there are already some channels in that space. If there are, that is a good thing, it shows there is an audience.  Take a look at some of the videos that are ranking well.  What are the subject lines, how long are they, could you do a better job.

    Designing Your YouTube Banner

    Your YouTube channel art and in particular your banner can tell people a lot about your YouTube channel.

    It is important to get the design right and also the size so the key information can be seen on all devices.

    Fortunately, I have an article devoted to this topic, so if you need help with this, click here.

    YouTube Banner Template, SIlent Earning

    Step 2: Video recording equipment

    What’s the best video equipment?

    Picking the best video setup can get confusing, especially if you don’t have a background in video recording. To make it easy, we put together three video equipment packages based on your budget.

    Disclosure: Some of these product links are Amazon affiliate links, which means we might receive a small commission if you decide to purchase the

    Budget portable setup

    • iPhone, iPad or Android phone, you already own
    • Audio Technica ATR3350iS
    • Omnidirectional Condenser Lavalier Microphone for Smartphones
    • Switchpod – selfie stick and tripod in one.

    Entry Level studio setup

    • Logitech C920 webcam (setup on PC or Mac)
    • Audio Technica ATR2100 microphone
    • Limo Studio Lighting kit

    Mid-range studio kit

    • Canon powershot G7 X MarkII
    • Blue Yeti Microphone
    • Limo Studio Lighting kit

    Step 3: Planning your first video - how to optimize for views

    You need to remember that YouTube is a search engine, in fact it is the Worlds’s  2nd largest search engine. So if you want your videos to be found, you need to make them searchable. So, I recommend you do some keyword research before you press record. 

    Suggested Videos is also important. This is where YouTube suggests videos to viewers which is the second way your videos are going to get seen by your audience. Factors such as watch time and how often people click on your thumbnail come into play here. 

    Video SEO

    Video SEO is a whole topic in itself and I recommend you take a look at a great article by Brian Dean of Backlinko, which takes you through how Brian has managed to grow his YouTube subscriber base with only 26 videos.

    Video SEO – The Definitive Guide – Brian Dean, Backlinko

    There is also a masterclass from Sean Cannell which takes you through the key steps to go through to increase your video views.

    Both these tools are available free for the base product and both will give you a lot of insight into what videos are ranking well in YouTube and why.

    The algorithm is not interested in video content. Instead it reacts to what people are watching. Subscribers, watch time, skipping over videos, what they choose not to watch, likes and dislikes.

    Search terms: what search terms would change your business, change your life. Does the video answer a popular question. Is it going to keep answering people’s questions. 

    Tip: study your analytics – creator studio.  Look at traffic source. 

    Suggested videos is the currency on YouTube and is worth mastering.  A lot of traffic can come from your own video

    Step 5 - Adding Your Call to Action

    If you are going to earn any sort of income from your YouTube channel, you need to take your viewers away from YouTube

    YouTube does prefer you to keep people on YouTube as long as possible, but anyone who is earning an income from YouTube is doing so by first building an email list.

    Using a Leadmagnet

    A leadmagnet is something you offer your viewers for free in exchange for their email address. If you watch a lot of YouTube videos, you will notice people asking the viewer to “click the link below” to download a free guide or sign up for a free masterclass etc. Clicking on this link will take the viewer to a form where they sign up to receive the leadmagnet by entering their name and email address.

    This whole process is performed by software in which you can design the form and send out the leadmagnet and any follow up emails.  I use Kartra, but you can also use Convertkit or Drip to do this. 

    I have put together a free campaign using Kartra that does all this for you. Take a look at my video tutorial to understand how this works. 

    How Do You Make Money On YouTube

    Youtube’s really on fire. There are more people spending more time on the platform more whether it’s through the increase in Smart TVs or larger mobile devices. It’a become more mainstream for all ages especially teenagers, who are watching more YouTube than TV.  But how do you make money on YouTube? 

    We know that video is such a dominant player that entrepreneurs and anybody that wants to build their influence online should be leveraging it.

    However, it is not always obvious how you can make money on YouTube. Unless you are PewDiePie or Casey Neistat, you are or unlikely to pull in a huge endorsement or sponsorship deals.

    But, you can still make money, if you know how to do it. I am going to show you how using real examples of YouTubers who are doing just that.

    Free Guide

    If you would prefer to read this information in your own time, please download my fee guide on How to Earn an Income from your YouTube Channel.

    Affiliate Marketing

    This is probably the easiest way to generate serious income from YouTube when you are just starting out. You don’t need to spend time making your own products. Instead, you are promoting and selling other company’s products for a commission.

    Affiliate Marketing on Video falls into two main categories:

    • Promoting Physical Products
    • Selling Software and Information Products

    Affiliate Marketing – Physical Products

    No matter what niche you choose, there are likely to be physical products that you can promote through YouTube videos. By far the easiest way to earn an income, from being an affiliate for physical products on YouTube, is by producing unboxing videos and product reviews.

    This can be electronics, jewelry, kitchen equipment, even garden furniture. With larger items, that need to be assembled, you can add ”assembling the product” to your video portfolio. This is especially useful if you are promoting a product that is great when assembled but is a little tricky to build.

    A good starting point is to sign up as an Amazon affiliate (Amazon Associate). You can then provide links in your video notes so people can go to Amazon to by the product you are showing them, earning you an affiliate commission.

    Although he is now known more as a YouTube marketing expert,  Sean Cannell’s Think Media channel was primarily set up on the back of promoting physical products as an affiliate.  

    Check out his YouTube video ”Gift Ideas for Him”. The video is clever in that it addresses a real need – how to buy gifts for the men in your life – but also promotes affiliate product sales. This is a really good example of an affiliate marketing video that promotes physical products, but in a helpful way to the audience.

    Sean offers a free Masterclass: 3 Strategies for Growing Your Audience and Income with YouTube in 2018

    He also has a $7 course on how to make profit from reviewing physical products: Video Product Review Profits

    Both are worth checking out.

    What Products Can You Promote As An Affiliate?

    You can promote, un-box and demonstrate pretty much anything. The higher value items such as TVs and digital cameras bring in higher commission but may sell in lower volume. Other items may be high volume but only for a short period, like new mobile phone releases or fashion items.

    Amazon Affiliates

    The commission rates Amazon pays aren’t the most exciting, ranging from 1% for video games and consoles up to 10% for some fashion items. Even so, you only need to make one video to promote a product to multiple buyers. If the product is a long-running item, this can keep on giving.

    Etsy Affiliates

    Etsy is another platform that offers affiliate commissions. If you are not familiar with Etsy, it is an online marketplace where people can sell products they have created, mostly arts and crafts. As an affiliate, you can make 4-8% commission by selling other people’s products.

    The process is similar to Amazon, but the video process should focus on product detail and quality and maybe showing how the product looks in your home.

    Affiliate Marketing – Software and Information Products

    This is an area where many online marketers make their first income, including me. The commission rates paid for this type of product are usually much higher and can be recurring in the case of subscription software and membership sites.

    As an example, if you get someone to sign up for a $100 per month software subscription that pays 40% commission, that can earn you $480 per year, per customer

    Best Software Affiliate Programs

    Here are some of the top software affiliate programs. As well as paying out excellent recurring commissions, they are also great products you can use in your business.

    ProductCommissionRecurringPurpose
    Kartra40%YesMarketing Automation Suite - Page Builder, Email Autoresponder, Membership and Course Host.
    Clickfunnels40%YesSales Funnel Building Software
    Spyfu40%YesGoogle Keyword and Ad Research Tool
    ConvertKit30%YesEmail Automation Tool
    Leadpages30%YesLanding Pages Software
    Drip30%YesEmail Automation Tool

    You will notice that all these products have recurring commission programs.  Remember, that if you want to make a full time income from YouTube, you need to look for recurring income sources. 

    The best way to promote this type of product is through tutorials, that show people how to use the product, or a review of the product’s main features. A comparison of two or more products is also a good idea.  Here are some examples of tutorial videos I have made for Kartra.  These videos are primarily educational, but they also demonstrate the features of the product, which may encourage people to purchase it through my affiliate link.

    If you watch these videos, you will notice the links in the description. These take viewers to my other relevant content, but they also include affiliate links for people that want to sign up for a Kartra trial.

    If you would like to learn more about how to build a business around Affiliate Marketing, I recommend that you check out Pat Flynn’s course,  1-2-3 Affiliate Marketing

    Note: I am an affiliate for this course.  This is because I have gone through it and recommend it to anyone looking to learn from someone who has built a sizeable recurring income through affiliate marketing. I do earn a commission if you sign up through this link, but it doesn’t cost you any more. 

    Selling Courses

    This is more of an indirect result of using YouTube, but it can be quite lucrative. You use YouTube as a traffic source to drive traffic to a landing or opt-in page, where people can sign up for your course.  This may start by using YouTube to grow your email list

    There are many examples of people showing their expertise and track record of success in YouTube videos. They then take people off YouTube onto their website and email list to sell courses.

    People will also use YouTube to host mini training courses that give a taste of what is available in the paid-for course they sell.

    On his YouTube channel, Sean Cannell shares advice on how to get more views on YouTube.  He then links out to information about his course, ”Video Ranking Academy” which he sells to people who want to grow their YouTube channel.

    Pat Flynn has a series of YouTube videos giving people tips on starting a podcast. People who want to learn more can sign up for Pat’s ”Power Up Podcasting Course.”

    It is possible to combine this with Affiliate Marketing and sell someone else’a course. If you have gone through a particular course and found it useful, you can ask the course owner if you can be an affiliate, like I did with Pat’s courses on Affiliate Marketing, Starting an Online Business and Starting a Podcast.  If you want to check any of these out, please click here.  I highly recommend them.

    Selling Membership Programs

    This is similar to selling courses. You use YouTube as your traffic source. People view your videos, which may be examples of what is available in your membership site. This gets people interested and wanting more.

    If they want more, they can become a member of your program and get access to more useful stuff that is constantly being updated and added to.

    Again the key here is that this is a recurring income source. If you keep your members happy and wanting more, they will keep paying you to be part of the membership.

    What Can You Earn From A Membership Program

    Here are some numbers that you might find interesting.

    If you charge $25 per month for a membership program, if you have 100 members you will be earning $2,500 per month

    If you charge $49 per month for a membership program, if you have 100 members you will be earning $4,900 per month.

    If you charge $99 per month for a membership program, if you have 100 members you will be earning $9,900 per month. That is a full-time income.

    Advertising

    Advertising, by signing up for Google Adsense, has been the staple income earner for many YouTubers over the years. However, Google has recently changed the rules on this as follows:

    “You can apply for monetization at any time. To be reviewed, all channels need at least 4,000 watch hours in the previous 12 months and 1,000 subscribers. This requirement allows us to properly evaluate new channels and helps protect the creator community.”

    So this is no longer a way to make income from your videos from day one. If you do have a sizeable audience and subscriber base, you can choose to sign up and get yourself some ad revenue. It isn’t going to make you rich on its own unless you find the next ”Gangnam Style”, but it will add to your other YouTube and YouTube-related income streams.

    Patreon

    If you don’t know what Patreon is, check out the video on their home page:

    What is Patreon?

    Patreon allows you to get paid by running a membership platform for your fans. With the patron platform, you can offer exclusive experiences to your viewers that they pay for via a membership. It’s like a VIP club for your most devoted followers.

    It is much more effective when you have built up a following, but I have spoken to some YouTubers who say they earn several thousand dollars through the platform each month. You do need a fan base to really make an income from it, but it can work and is also a way for your fans to “give back”.  Also, if you can make money from Patreon, it demonstrates that you have a “loyal” fan base, who is happy to be a part of your brand.

    Further Reading

    I hope this gives you some ideas of how you can earn an income from your YouTube channel. If you want to learn more, please

    download my Free YouTube Sales and Marketing Funnels Guide, which will take you through the actual steps you need to take to turn your YouTube viewers and subscribers into customers so you can start earning an income.

    How To Create A YouTube Channel

    In this article, I am going to show you how to create a YouTube channel and also how to set up a YouTube channel to optimize it for traffic. I am going to take you through the steps and highlight some of the difficulties, so you don’t make similar mistakes.

    Why YouTube?

    YouTube has been around for several years now. The first YouTube video was made in San Diego Zoo in 2005, by one of YouTube’s founders Jawed Karim.

    first YouTube video, san diego zoo

    Since then, YouTube has become part of the Google (Alphabet) empire and progressed to be the second biggest search engine on the Internet.

    Now, video content accounts for over 74% of all online traffic and over five billion YouTube videos are watched every single day.

    With such massive reach, YouTube is an opportunity your business can’t afford to ignore.

    How To Create a YouTube Channel

    If you are looking to market a product or service, or maybe even yourself, YouTube has to be taken seriously and one of the first things you need to do is learn how to create a YouTube channel.

    So how do you create a YouTube Channel? This article will show you step-by-step, how to do it.

    If you already have a YouTube channel and want to know how to earn an income from it, please download my FREE GUIDE which will show you a series of sales funnels that you can use to earn an income from YouTube.

    YouTubeMake money from YouTube

    You may also want to visit our Ultimate YouTube Resource Page that is packed full of useful guides, articles and videos on growing your YouTube channel

    Let’s start with your Google account. You need a Google account before you can create a YouTube Channel. If you already have one, move to the next section.

    How To Create a YouTube Account – If You Don’t Have a Google Account

    If you don’t already have a Google account set up, you’ll need to create one before you get started on YouTube.

    Note that these instructions apply to a desktop. I wouldn’t recommend setting up your YouTube channel on a mobile platform as some of the editing features aren’t available.

    To set up your Google account, simply follow the below steps:

    First, go to https://accounts.google.com/signup. Here you will see this form:

    Google Account

    Enter your First and Last Name and an email address for your Google Account. This will also be your Gmail address going forward.

    Choose something that works for you and/or your brand, but bear in mind that if you want your name, chances are you will need to add a number on the end unless you have a unique name.

    Once you have chosen a username/Gmail address and password, click “Next” and you will be asked to provide a phone number. I recommend you use a mobile number here as Google will send you a text to verify it is your correct number.

    Google Account Signup

    Click “Next” again

    Google Account Signup

    Here you have the option to enter your phone number again along with an email address in case you forget your login details. Finally, enter your birthdate and your gender.

    You now have your shiny new Google account. With this setup, you can create a YouTube channel.

    You can also set up a Google Adwords account, which gives you access to Google Keyword Planner and other useful tools. Just be aware that Google loves to take your money, so don’t set up an Adwords budget unless you plan to run ads.

    How To Create a YouTube Account –  If You Already Have a Google Account

    If you already have a Google account, you can skip the above step and go ahead and create your YouTube Channel.

    How To Set up a YouTube Channel

    Step 1: Create Your YouTube Channel

    Go to YouTube.com click on the colored circular icon in the upper right-hand corner. If you have multiple Google accounts, be sure to select the one you want to be associated with the YouTube channel.

    This will produce the drop-down menu shown below.

    How to create a YouTube ChannelHow to create a YouTube Channel

    I should also re-affirm that these instructions apply to the YouTube desktop site. If you use the mobile or iPad app, things will look slightly different.

    Next, you should click on “My Channel” and this form will appear.

    How to create a YouTube ChannelStep 2: Create a YouTube brand account

    I recommend you click on the “Use business or other name” to create a Brand Account.

    Your brand account gives you access to YouTube analytics, which give you great insights into who’s watching your videos and what kind of content they respond to best.

    how to create a YouTube channel

    Enter your brand name and click on the “create” button to move to the next page. Choose a name. It doesn’t have to be the same name that you used to create your Google account. However, it should reflect your business or personal brand.

    You will then be taken to the dashboard for your channel. Congratulations, you have created your YouTube channel and brand account, now, it’s time to start customizing it.

    How To Customize Your YouTube Channel

    This is where you can customize the look and also the description of your YouTube Channel. Let’s start with the look or what is often referred to as “YouTube Channel Art”.

    Step 3: Create YouTube Channel Art

    YouTube channel art is effectively a channel banner that displays at the top of your channel page. Think of it as YouTube’s version of the Facebook cover page or the banner on the homepage of your website.

    Channel art is your opportunity to get the attention of your audience and convey your brand visually. You can also present a bit of your personality and style.

    Here are some examples:

    Vlogger and drone destroyer, Casey Neistat keeps it simple:

    Casey is pretty well known, so doesn’t need to explain much, but the picture holding the camera indicates that he is a video guy. The image in the bottom left corner is his YouTube Profile Picture. More on that later.

    Steve Dotto’s Tech Channel has nice graphics and a couple of pictures of Steve which give the viewer a feel for his personality.

    The slogan shows that the channel helps people understand technology. Steve has also added his website address, which is a smart move if you want to direct people to your site or blog.

    how to create a YouTube channel

    Marketing Expert and Celebrity, Gary Vaynerchuk has evolved his brand over the years. Here is his latest banner.

    how to create a YouTube channel

    The statement “New Videos Everyday” encourages the visitor to subscribe to see Gary’s daily Vlog.

    I also included the pinned video “Who Is Gary Vaynerchuck”. This gives the visitor a chance to learn a bit about Gary to help them decide if they want to subscribe to his YouTube channel.

    How To Size Your YouTube Banner

    There is an optimal size for a YouTube Banner, 2560 x 1440 pixels, but note that this is for display on a TV screen.

    As most of the viewers of your channel are probably using different platforms like desktop or mobile, you need to create a responsive banner that works on all platforms. I found this part particularly frustrating. My first attempt looked great on a TV screen, but most of it was missing from the other platforms.

    Luckily, Google has this image that represents the best dimension for each viewing:

    how to create a YouTube channel

    YouTube also makes these additional sizing recommendations:

    • Minimum dimension for upload: 2048 x 1152 px.
    • Minimum safe area for text and logos to be visible on mobile: 1546 x 423 px. Larger images may get cropped on certain views or devices.
    • Maximum width: 2560 x 423 px. This means that the ‘safe area’ is always visible regardless of screen size. The areas to each side of the channel art are visible or cropped depending on browser size.
    • File size: 4 MB or smaller.

    The text and logo safe area is the 1546 x 423-pixel space at the center of the YouTube channel art banner template. You should make sure all your text and important other detail such as branding, taglines, and key images are within this area.

    This is how my YouTube Channel Banner finally looked against the YouTube Banner Template, showing that the important information will be visible on all platforms:

    how to create a YouTube channel

    Best YouTube Banner Template – Canva

    I use Canva to create all my web graphics. It has its own YouTube Banner Template, to help you get the dimensions right. Here is a link to it: Canva YouTube Banner Template

    Tip: Take a screenshot of the YouTube Banner Template and upload it to Canva. Them overlay it onto your YouTube banner as you see in the photo above and stretch it out to 2560 x 1440 pixels.

    Then upload your completed Channel Art Banner and add it to the same Canva Design. Bring the YouTube Template to the front and make it translucent. You can now see whether the information in your banner is going to fit on all platforms. If it isn’t you can either resize it, crop it or remake it in Canva.

    If you want some inspiration for your banner design, check out this article from Hubspot, “7 of the coolest YouTube banners we’ve ever seen.

    How to add your Channel Icon to your YourTube Channel Art

    Each channel also has space for a profile icon. You will remember this from the banner images I shared earlier in the article. This is a circular image that starts life as a colored circle with a letter in the middle which matches the name of your channel.

    You have the option to change this and typically you would upload a photo of yourself. If you look back to the banner examples from earlier in the article you will see what I mean.

    Your channel icon should be 800 x 800 pixels and one of the following formats: JPG, GIF, BMP or PNG file (no animated GIFs).

    To update your channel icon, you should select “my channel”, which takes you to your channel homepage.

    Hover over your current channel icon (the circle with the letter in the middle) until you see the camera icon appear. Click on that icon and you’ll be able to edit the icon and upload a new photo or logo.

    Step 4: Add Your YouTube Channel Description

    Next, you’ll want to fill out your channel description. This is the first option you see after you have created a channel.

    The description you put here will appear in more than one place on your channel. It’s also indexed by search engines and can be featured on YouTube in suggested channel categories, so it is important to optimize your channel description as much as possible.

    A good tactic is to include some relevant, high search volume keywords within the opening lines of your description. You should take the time to accurately describe your brand and what viewers can expect to see on your channel.

    This is also a great place to add links to your website and your social media networks.

    Note, that you can also add links to your YouTube Channel Art. These are displayed in the bottom right corner of your YouTube Channel Banner like you see on this banner for Buffer.com:

    How to setup your your YouTube channel

    Step 5: Add Links to YouTube Channel Art

    The first step is to go to your channel homepage and click on “Customize Channel”. This will take you to a page where you can edit your channel art.

    Before you can add links, you need to check one thing. Click on the cog icon next to the red “Subscribers” bar, under the banner. This will open up the following window. Toggle the item I have highlighted in red, to enable the “customize the layout of your channel”.

    Adding Links to Youtube channel art, how to create a Youtube channel

    You can now return to the “Customize Channel” page and click on the pencil icon in the top left corner “Edit Links” as shown below.

    Adding Links to Channel Art

    This will take you to the “About” section of your channel where you can add links to things like your website, blog or social media accounts. You can also choose which are displayed on your channel art.

    Step 5: Upload your first video

    Congratulations! You have now created a YouTube channel, brand and channel art. It’s time to start adding some content. Here are the steps:

    1. Sign into your YouTube account.
    2. Click on the Create a Video or Post button at the top of your screen. It looks like a little video camera.

    Create Your Tube Video

    3. Click Upload video.


    4. Select the video you’d like to upload from your computer.
    5. Add a title up to 100 characters and a description up to 5,000 characters.
    6. Click Publish.

    What Content To Post

    Since you’re creating a YouTube channel for your own business, you should already have enough video material available to upload. However, it also needs to be complementary to your business.

    If you are promoting a software product, you may want a series of tutorials on how to use the product. Likewise, if you are selling a training course, a sample of your course material or your training would be helpful.

    You should also create content that’s aimed at your target demographic. The more that you cater to your target market, the more likely they will want to look into your product or services.

    If you need some more ideas, check out my article that lists some of the most viewed videos in the online marketing space:

    What Videos Get The Most Views On YouTube

    Ways to Make Money From Your YouTube Channel

    If you want to know different ways to make money from your YouTube channel, check out my article:

    How To Make Money On YouTube.

    In order to make money from your YouTube channel, you need to set up one or more YouTube Sales Funnels.  If you want to learn more about this, please download my free guide:

    Free Guide to YouTube Sales and Marketing Funnels

    YouTubeMake money from YouTube

    Or visit our Sales Funnels Resource Page.

    You can also visit our Ultimate YouTube Resource for a whole host of resources for anyone looking to build a business on YouTube.

    Size Of A YouTube Banner – For All Devices

    YOU TUBE BANNER SIZE

    Finding the correct size of YouTube banner can be tricky, so I have put together a quick guide.  This shows you how to make sure your YouTube banner size is correct so it can be viewed on all device screen sizes. 

    If you haven’t created your YouTube channel and want to know how, please visit my step-by-step tutorial:

    How to create a YouTube channel

    This also goes through all steps to create your YouTube channel, including creating your YouTube Channel Art and finding the correct size YouTube banner.

    Optimal Size of a YouTube Banner

    There is an optimal size for a YouTube Banner, 2560 x 1440 pixels, but note that this is for display on a TV screen.

    As most of the viewers of your channel are probably using different platforms like desktop or mobile, you need to create a responsive banner that works on all platforms. You should keep your important text and images within a “safe area” of 1546 x 423 pixels at the center of the image. My first attempt looked great on a TV screen, but most of it was missing from the other platforms.

    Luckily, Google provides this image that represents the best dimension for each viewing:

    What is the size of a youtube banner

     

    Earning an Income from YouTube

    Once you have set up your YouTube Channel, you may want to learn how to build an income from your YouTube channel. If you do, please download my free guide.

    YouTubeMake money from YouTube

    You can also check out my article: How To Make Money On YouTube.

    YouTube Banner Size and Dimensions

    Here is the full list of the correct YouTube banner dimensions:

    • Minimum dimension for upload: 2048 x 1152 px.
    • Minimum safe area for text and logos to be visible on mobile: 1546 x 423 px. Larger images may get cropped on certain views or devices.
    • Maximum width: 2560 x 423 px. This means that the ‘safe area’ is always visible regardless of screen size. The areas to each side of the channel art are visible or cropped depending on browser size.
    • File size: 4 MB or smaller.

    This is how my YouTube Channel Banner finally looked against the YouTube Banner Template, showing that the important information will be visible on all platforms:

    What is the size of a youtube banner

     

    Tools for Correctly Sizing Your YouTube Banner

    I use Canva to create all my web graphics. It is great for designing yout YouTube banner because it has its own YouTube Banner Template, to help you get the dimensions right.

    Here is a link to it: Canva YouTube Banner Template

    Tip: Take a screenshot of the YouTube Banner Template and upload it to Canva. Them overlay it onto your YouTube banner as you see in the photo above and stretch it out to 2560 x 1440 pixels. Then upload your completed Channel Art Banner and add it to the same Canva Design. Bring the YouTube Template to the front and make it translucent. You can now see whether the information in your banner is going to fit on all platforms. If it isn’t you can either resize it, crop it or remake it in Canva.

     

    YouTube Banner Examples

    Here are some examples of completed YouTube banners:

    Vlogger and drone destroyer, Casey Neistat keeps it simple:

    What is the size of a youtube banner

    Casey is pretty well known, so doesn’t need to explain much, but the picture holding the camera indicates that he is a video guy. The image in the bottom left corner is his YouTube Profile Picture. More on that later.

    Steve Dotto’s Tech Channel has nice graphics and a couple of pictures of Steve which give the viewer a feel for his personality.

    The slogan shows that the channel helps people understand technology. Steve has also added his website address, which is a smart move if you want to direct people to your site or blog.

    What is the size of a youtube banner

    Marketing Expert and Celebrity, Gary Vaynerchuk has evolved his brand over the years. Here is his latest banner.

    What is the size of a youtube banner

    The statement “New Videos Everyday” encourages the visitor to subscribe to see Gary’s daily Vlog.

    I also included the pinned video “Who Is Gary Vaynerchuck”. This gives the visitor a chance to learn a bit about Gary to help them decide if they want to subscribe to his YouTube channel.

     

    If you want some inspiration for your banner design, check out this article from Hubspot, “7 of the coolest YouTube banners we’ve ever seen.

     

    How to add your Channel Icon to your YourTube Channel Art

    Each channel also has space for a profile icon. You will remember this from the banner images I shared earlier in the article. This is a circular image that starts life as a colored circle with a letter in the middle which matches the name of your channel.

    You have the option to change this and typically you would upload a photo of yourself. If you look back to the banner examples from earlier in the article you will see what I mean.

    Your channel icon should be 800 x 800 pixels and one of the following formats: JPG, GIF, BMP or PNG file (no animated GIFs).

    To update your channel icon, you should select “my channel”, which takes you to your channel homepage.

    Hover over your current channel icon (the circle with the letter in the middle) until you see the camera icon appear. Click on that icon and you’ll be able to edit the icon and upload a new photo or logo.

    How to Create Your YouTube Channel Description

    Next, you’ll want to fill out your channel description. This is the first option you see after you have created a channel.

    The description you put here will appear in more than one place on your channel. It’s also indexed by search engines and can be featured on YouTube in suggested channel categories, so it is important to optimize your channel description as much as possible.

    A good tactic is to include some relevant, high search volume keywords within the opening lines of your description. You should take the time to accurately describe your brand and what viewers can expect to see on your channel.

    This is also a great place to add links to your website and your social media networks.

    Note, that you can also add links to your YouTube Channel Art. These are displayed in the bottom right corner of your YouTube Channel Banner like you see on this banner for Buffer.com:

    What is the size of a youtube banner

    How to Add Links to YouTube Channel Art

    The first step is to go to your channel homepage and click on “Customize Channel”. This will take you to a page where you can edit your channel art.

    Before you can add links, you need to check one thing. Click on the cog icon next to the red “Subscribers” bar, under the banner. This will open up the following window. Toggle the item I have highlighted in red, to enable the “customize the layout of your channel”.

    Adding Links to Youtube channel art

    You can now return to the “Customize Channel” page and click on the pencil icon in the top left corner “Edit Links” as shown below.

    What is the size of a youtube banner

    This will take you to the “About” section of your channel where you can add links to things like your website, blog or social media accounts. You can also choose which are displayed on your channel art.

    What Content To Post

    This is a whole different topic, but I will cover it briefly here. Since you’re creating a YouTube channel for your own business, you should already have enough video material available to upload. However, it also needs to be complementary to your business.

    If you are promoting a software product, you may want a series of tutorials on how to use the product. Likewise, if you are selling a training course, a sample of your course material or your training would be helpful.

    You should also create content that’s aimed at your target demographic. The more that you cater to your target market, the more likely they will want to look into your product or services.

    If you need some more ideas, check out my article that lists some of the most viewed videos in the online marketing space:

    What Videos Get The Most Views On YouTube

    I recommend you check out this YouTube video from Sunny Lenarduzzi:

    21 of the BEST YouTube video ideas

    Ways to Build an Income From Your YouTube Channel

    If you want to know different ways to make money from your YouTube channel, check out my article:

    How To Make Money On YouTube.

    In order to make money from your YouTube channel, you need to set up one or more YouTube  Sales and Marketing Funnels.  If you want to learn more about this, please download my free guide:

    Free Guide to YouTube Sales and Marketing Funnels

    YouTubeMake money from YouTube